The Museum of Illusions (MOI), the world’s fastest-growing museum chain, successfully opened its latest location in Nairobi with an exclusive event on January 24, 2025.
Located at Laxon Court Plaza, Parklands, Ground Floor, the Nairobi Museum of Illusions joins a global network of over 50 locations, including iconic cities such as New York, Las Vegas, Paris, Istanbul, Madrid, Dubai, and South Africa.
This new addition boasts more than 60 mind-bending exhibits that offer a captivating mix of optical illusions, immersive rooms, holograms, and stereograms.
Designed for visitors of all ages, the museum seamlessly blends education with entertainment, providing an unforgettable journey through the fascinating world of illusions.
Jonathan Cooper, CEO of the Museum of Illusions, expressed excitement about the launch: “We are thrilled to bring the Museum of Illusions to Nairobi, offering a new and unique experience to all consumers and providing a platform for edutainment. We welcome all to come and immerse themselves in a world that will challenge their minds and provide a playground for their senses. We aim to inspire our visitors to see the world in new ways and provide a platform for learning and exploration.”
Cabinet Secretary Ministry of Tourism Hon. Rebecca Miano E.G.H said, “With tourism being one of the key drivers of our economy, the Museum of Illusion will attract visitors from across the globe, eager to experience its unique offerings. Beyond that, I believe it will be a place where young people, students, and curious minds of all ages can come to explore the wonders of human imagination.”
To celebrate Kenya’s rich artistry and culture, the Museum of Illusions has collaborated with renowned local creatives to create bespoke exhibits such as:
Moha, the Father of Matatu Culture, who presents the Reversed Room, inspired by Nairobi’s iconic matatus.
Lulu Kitololo who offers a contemporary take on Kenyan female characters, reinterpreting traditional jewelry and fabrics.
Brian Omolo who unveils a mural inspired by Nairobi’s urban culture.
These partnerships highlight MOI’s commitment to celebrating and promoting Kenyan talent while delivering an immersive and culturally resonant experience.
The Museum of Illusions Nairobi will also be an educational and cultural hub in Kenya that will offer substantial benefits to the country, schools, and the government by providing a platform for learning and critical thinking amongst students, aligning with the country’s educational ambitions.
It will also boost local tourism, fostering economic growth in the country and creating numerous job opportunities, both directly and indirectly, making a significant impact on Kenya’s social and economic development.
About the Museum of Illusions:
Founded in 2015 in Zagreb, Croatia, the Museum of Illusions is now the world’s largest privately held museum chain.
Each location features more than 60 unique exhibits designed to amaze, educate, and inspire curiosity.
MOI’s mission is to provide spaces where science, art, and creativity collide, delivering unforgettable experiences for visitors of all ages.